Placing Your Needs First

For 29 years, my motto has been simple: Placing your needs first. I love helping my clients make the right choices that are best for them. Whether that means selling now, waiting a year or two, buying now, or waiting until later — I never pressure my clients. My goal is to guide you toward decisions that will be a blessing for years to come.

Awards & Achievements

• #1 Agent in AZ for Coldwell Banker All Franchises (2024)
• Top 10 in Prescott for 10 consecutive years (and the only individual agent; the rest are teams!)
• Top 50 Individual Agents in AZ across all companies since 2016
• #1 Agent for Coldwell Banker Northland (2023 and 2024)
• Over 2,000 Closed Transactions

What Sets Me Apart?

When you hire me, you get all of me. Unlike large teams that delegate clients to less experienced agents, I work directly with you. With decades of experience, I’ve encountered almost every scenario, ensuring I can confidently navigate any situation.

Why Choose Me?

• One-on-One Service: You’ll work with me directly, benefiting from my expertise and personalized attention.
• Generational Expertise: As a 3rd-generation, full-time realtor, helping clients achieve their goals is in my blood.
• Negotiation Skills: I bring decades of experience to the table, ensuring the best terms and offers.
• Connections: I know the local players, including agents, lenders, and appraisers, to help streamline your transaction.

Proven Track Record

• 99% Success Rate: Out of 300+ listings in the past 8 years, only 3 did not sell.
• Faster Sales: My listings sell in about half the time of the market average.

Selling Your Home: The Difference is in the Details

Here’s how I help you sell your home faster and for more money:

Professional Presentation

• Professional staging (at my expense)
• Zillow Showcase to boost activity by over 80%
• 3D Virtual Tours for an immersive experience
• Full Video Tours to showcase every detail
• Detailed floor plans with measurements
• High-quality professional photography

Strategic Marketing

• Exposure on 700+ websites
• Google, Facebook, and Instagram ads
• YouTube TV ads
• Premium placement in Prescott Now Magazine (18,000 copies monthly)
• Inside front-page features in Homes & Land Magazine
• 2-page spreads in Prescott Living Magazine (18,000 copies bi-monthly)
• Professional full-color brochures and just-listed flyers

My Promise to You

Through aggressive marketing and accurate pricing strategies, I’ll help you sell your home quickly and for the most money possible. I look forward to speaking with you personally to see how my expertise can best serve your needs.

Contact Me Today

Visit my website: www.ListingPrescott.com
Call me: Peter Fife at 928-636-7000
Coldwell Banker Northland

God Bless, serve others, and stay well.